Exchange Basic Attention Token (BAT)

Basic Attention Token (BAT) is a token used in the digital advertising industry. All of the functioning marketing mechanisms, evidenced mainly in the so-called "social networks", focus on the interaction between three main groups: users, content creators, and advertisers. Among this trio, the dynamics basically involve redirecting users to attractive, interesting, and useful content, targeted at them specifically, and once there, presenting advertisements about similar products and/or services. Behind this mechanics, optimization algorithms operate to generate more exposure on certain content, attract more visits, accumulate more clicks and interactions, and then convert these numbers into profits in the form of money. With blockchain technology being the best current tool to displace business models riddled with intermediaries, can it break into digital marketing and create the necessary disruption? It is exactly what the people behind the BAT propose. The ERC-20 token BAT works not only as a digital currency but functions beyond the monetary value. BAT crypto comes to cut all those intermediaries involved in the complex multi-level process of advertising to return the power to advertisers and consumers. User behavior is monitored using the Brave browser. The users who post content get a corresponding reward in the form of BAT coin. We as consumers have the power to choose whether we want to have ads and choose which ones to be shown. Your online movements are registered within the browser and advertisers are able to make ads that interest you and therefore increase their sales. Advertisers will know if their commercial was seen or not, and they will no longer have to depend on a third party that performs evaluations and can give them incorrect information. Unlike the traditional model, Brave makes it a win-win situation where everyone is rewarded accordingly.