SwapSpace is getting a new look

Why we’re updating the homepage

To prepare for the redesign, our team interviewed users, reviewed Net Promoter Score (NPS) survey feedback, analyzed website behavior, and ran A/B tests. Those findings helped us identify difficulties people encountered and opportunities to simplify the exchange process. We also looked to modern fintech interfaces for visual inspiration, aiming to reflect SwapSpace as it is today.

What you’ll notice

The homepage exchange widget will have an updated interaction flow to make the exchange steps clearer. Our team has paid particular attention to the mobile experience, as many users access SwapSpace from their phones. The redesign will also include accessibility improvements.

The new design system will give buttons and other controls a consistent look and behavior. That consistency will help you recognize interactive elements and understand the next step. The homepage will also feature updated typography, colors, illustrations, icons, and animations.

What’s next

After the homepage launch, the team plans to gradually redesign other pages across SwapSpace and introduce a light theme. The team will continue refining the interface based on user feedback after launch.

We want people to spend their time choosing an exchange offer, rather than figuring out the interface. User feedback helped us understand where we could make that easier. I’m looking forward to seeing how people use the new homepage and applying what we learn to the rest of SwapSpace

Ryan Martin, CPO at SwapSpace

Watch for the new homepage on SwapSpace in the coming days, and follow SwapSpace News for further updates.