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Verasity

Verasity is a Protocol and a Product Layer Platform for Esports and Video Entertainment. It aims to make the rewards for the video advertising go up on any platform for such content. To achieve this goal, Verasity created a special video player with the rewards claiming an ad, a stack based on the patented PoV Protocol, which is the only one patented technology for the blockchain in the USA.

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What Is Verasity?

Verasity is a Protocol and a Product Layer Platform for Esports and Video Entertainment. It aims to make the rewards for the video advertising go up on any platform for such content. To achieve this goal, Verasity created a special video player with the rewards claiming an ad, a stack based on the patented PoV Protocol, which is the only one patented technology for the blockchain in the USA. This technology helps to remove fraud from the ads and already has several projects earning from it. Verasity detects frauds straight away and records on the blockchain only the views of the real humans. Big companies are ready to pay much more for the ads when they know that the views are real. 

The project was founded by RJ Mark — entrepreneur and developer of both hardware and software products for various platforms including PC/Mac, Android and iOS systems, since 1996. The other members of the development team are experienced personalities in business and finance and crypto world. 

Verasity owns Esports platform and Video Publisher and calls it the most important use case for the project as it combines all of the products into one platform that already received massive adoption with almost 9 million viewers at its tournaments. 

Another part of the project is Verasity.TV — an aggregator of publishers gathering the videos from 90% of the platforms used in the West (including Youtube, Vimeo, Twitch, Brightcove, etc.). The project helps publishers to get viewers and increase the revenue as per now around 2 million publishers are struggling to earn from the ad content. 

One more module of the project is Esports Fight Club which has its own source of NFTs that can be validated and authenticated by its own technology. Verasity is now looking for collaborations with third-party NFT auction platforms to make PoV an industry standard.

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