What is Basic Attention Token?

All of the functioning marketing mechanisms, evidenced mainly in the so-called “social networks”, focus on the interaction between three main groups: users, content creators, and advertisers. Among this trio, the dynamics basically involve redirecting users to attractive, interesting, and useful content, targeted at them specifically, and once there, presenting advertisements about similar products and/or services. Behind this mechanics, optimization algorithms operate to generate more exposure on certain content, attract more visits, accumulate more clicks and interactions, and then convert these numbers into profits in the form of money.

With blockchain technology being the best current tool to displace business models riddled with intermediaries, can it break into digital marketing and create the necessary disruption? It is exactly what the people behind the Basic Attention Token (BAT) propose. The ERC-20 token Basic Attention Token works not only as a digital currency but functions beyond the monetary value. BAT crypto comes to cut all those intermediaries involved in the complex multi-level process of advertising to return the power to advertisers and consumers. 

How Basic Attention Token works

User behavior is monitored using the Brave browser. The users who post content get a corresponding reward in the form of BAT coin. We as consumers have the power to choose whether we want to have ads and choose which ones to be shown. Your online movements are registered within the browser and advertisers are able to make ads that interest you and therefore increase their sales. Advertisers will know if their commercial was seen or not, and they will no longer have to depend on a third party that performs evaluations and can give them incorrect information. Unlike the traditional model, Brave makes it a win-win situation where everyone is rewarded accordingly. 

Advantages of using the Brave browser

Brave browser with its BAT crypto proposes an alternative to the modern ads in a way to combat current business models running on the Internet. It emerges in an easy and practical way, immediately allowing users of many kinds and having different purposes to participate in these new fair value exchange mechanisms. It is only a matter of time for the number of people who join these initiatives based on cryptocurrencies to grow, and those who already enjoy the benefits of participating in distributed networks that actually care about users’ privacy and reward the value they bring.

How to buy Basic Attention Token

If you decide to exchange BAT, it’s available on a large number of platforms like HCOIN, IDCM, CoinBene, and OKEx. The trading pairs include BAT to USD, USDT, BTC, ETH, TRY, and EUR to name a few.

You can also get BAT on the SwapSpace cryptocurrency exchange aggregator, which is a quick and easy way to obtain the required amount of BAT.

How to exchange BAT on SwapSpace?

  1. On SwapSpace homepage, select BAT in “You send” section and the cryptocurrency you would like to receive in “You get” section.  Enter the amount of BAT you want to exchange.
  2. Choose the instant exchange service that suits you most.
  3. Specify the recipient address and check if all the data is correct.
  4. Send your BAT coins to the address you will see on the screen.
  5. Wait until the exchange is complete.

Basic Attention Token wallets

The most obvious option of storing is using the Brave Wallet. Due to its nature, BAT can also be stored in any ERC20 compatible wallets. Users are suggested to use Ledger Nano S hardware wallet and MyEtherWallet. Other options include Trezor, MetaMask, and Trust Wallet.


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